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DIGITAL CROSSROADS aims to design, develop and implement a new approach to train European SME managers in employee digital wellbeing.


“We are embedding health and well-being at the heart of our business strategy because our people are our greatest asset, and we recognize that a healthy, happy and committed workforce is vital to our business success.”

Alex Gourlay, MD, Boots UK

“Good health IS good business.”

Paul Drechsler CEO, Wates Group Limited

Growing scientific evidence shows that unconstrained use of digital devices can have negative consequences for businesses in terms of productivity/performance and employees’ mental and physical health. Multitasking and the constant stream of notifications are associated with lower levels of creativity and concentration, and higher stress, while the google effect causes decreased memory efficiency.